Patagonia Made a womens bikinis That Won’t Ever Fall Off

It’s not that singer and songwriter Summer Watson likes to flash her boobs at strangers. But bikinis have a way of succumbing to the ocean’s tug, and more than once, this surfer has lost some part of her swimsuit to the waves. “Every once in a while you get a nip slip,” says Watson, the marketing director at San Clemente, California’s Toes of the Noes surf shop. “But usually it’s your bottoms that you lose.”

Yet Watson—like many women—still prefers to wear a bikini while surfing. “I like the feeling of the ocean on my skin,” she explains. Patagonia was hearing the same thing from its surfing ambassadors. “They feel most unencumbered in a bikini,” says Laura Kinman, Patagonia’s product line director of women’s sportswear and surfing. So she searched for a way to make the beloved bikini more sport-ready.

For a majority of women in, looking as stylish by the water is almost a dream. We want to help improve women’s body image and increase body positivity. We want to tell them that there’s no such thing as a ‘beach body’ – it’s about ‘each body’. Anyone can wear a bikini. Thus, taking forward our sincere pursuit of solving the universal problem of upgrading closets, Zapyle has ventured into beach and swimwear to motivate every Indian
woman to celebrate her body and embrace fashion without reluctance – even on a beach.”

Yet Watson—like many women—still prefers to wear a bikini while surfing. “I like the feeling of the ocean on my skin,” she explains. Patagonia was hearing the same thing from its surfing ambassadors. “They feel most unencumbered in a bikini,” says Laura Kinman, Patagonia’s product line director of women’s sportswear and surfing. So she searched for a way to make the beloved bikini more sport-ready.

“I don’t see a lot of people trying to create women’s products that are specifically built for sport and that’s discouraging,” says Kinman. “In surfing, all the swimwear innovation is happening on the men’s side of the business,” she explains. Men get gee- whiz seams that are bonded or glued to reduce chafing while sitting on the board. But for women? “The focus is always on what’s a cute print,” Kinman says.

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