After the first collection in 2017, the independent London lingerie and swimwear brand Playful Promises sold out within 48 hours and launched the second exclusive fashion blog Gabi Fresh.
“The first Gabi Fresh x Playful Promises lingerie collection was so successful last year that the key dimensions were sold out within 48 hours – making it the fastest-selling collection ever,” said Playful Promises founder Emma Parker in a statement. . “The range is available for purchase in stores and websites around the world, including Nordstrom, Forever 21, Simply Be, etc. – Many retailers expect a 100% increase in pre-orders after the second collection.”
For the second series, the underwear brand said that it is “more avant-garde”, with deeper shades in autumn and winter, as well as popular details such as cutouts, lace overlays, silk, satin suits, etc., and has been shown in a campaign Gabi Fresh, It seems that she is a spy movie.
Launched in the UK 12 years ago, Playful Promises is known for women of all sizes 8-24 years old and 28-42 B-G bras that offer playful, directional, affordable and sexy lingerie and swimwear.
The Gabi Fresh x Playful Promises collection is available from the brand’s website as well as Zalando, Simple Be and Navabi throughout Europe.