These Styles Will Boost Your Shapewear Business
The shapewear market was turbulent during the past two years because of the pandemic. However, it is making a comeback with the global market that is forecasted to reach at least $3 billion in 5 years’ time. The past two years have accelerated the casual and comfort trend in fashion thus pushing consumers to move away from tight and restricting undergarments. Also with the size inclusivity and body-positive movements sweeping the industry, shapewear brands have changed their terminology to be able to firm, smooth and sculpt. Emphasis is being placed on comfort, support and seamless shapewear that promote confidence.
Shapewear brands have also changed their marketing messages by coming out with new product categories that blur the lines between shapewear and fashion to include lifestyle. This can be seen in some body shaper wholesale that can be worn on its own and paired with skirts, denim or pants instead of underneath clothing. Generally, shapewear is unaffected by seasonal trends so it is a good business idea. With lockdowns behind us and events such as weddings and parties are back in a big way, the demand for these foundation wear has increased. Also thanks to the endorsement of celebrities, shapewear has seen a steady increase in popularity.
Whether you are looking to start a shapewear business and want to know what products are trending or you would like to replenish your stock, you have come to the right place. Ahead are the bestselling shapewear styles from Waistdear that will help to scale your business. Made with innovative material and modern manufacturing processes, Waistdear’s shapewear range is lightweight, breathable, supportive, and will tuck in all the right places.
Building Your Shapewear Range With These Hot Trending Body Shapers
Ahead are the types of shapewear that will enhance and offer support and control.
A bodysuit is a one-piece wonder that offer the benefits of shaping from the bust to the hips or thighs while offering coverage on the back. It eliminates any lumps between the bottom of the bra to the top of the brief. The full bodysuit is ideal for women who want all over shaping. Some bodysuits feature open bust design that allows the wearer to wear their own bra for better fitting. There are also full body buttock lifter that can give the derriere a lift.
Control top panties are wardrobe essentials that come up high on the torso. They will smooth the lower tummy all the way to under the bra line. Some control briefs has clasps attached to the bra to prevent rolling down. The shaping briefs also come with thong design.
The wholesale waist trainers are like a corset that is worn around the waist. This garment is designed to create a slim and smooth foundation.
Some waist trainers such as latex and neoprene waist trainer are worn during exercise to amplify the heat and and perspiration in the core.
Body Shaping Shorts
These shorts are like briefs and tend to have a high waistband that helps to shape the tummy and waist. They also slim the thigh and prevent chaffing. Their other benefit includes eliminating visible panty lines.