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What do a fashion veteran, a wealthy heiress and businessman, exquisite French lace underwear, handcuffs, a common eye and other intimate boudoir accessories?

Did you pay attention to it? We are not talking about a remake of 50 shades of grey, but in the end the livedoor – dimensional River smart business (gate of life).

Melissa Karlson, a big investment in property and investment giant Wiley group rich Lester Rhonda Wyllie and former managing director daughter, before the temptation of e-commerce in the fashion editor Kirstie Clements before Australia, he signed up to become chief creative officer last year.

Then the chief executive of David Bush, a great success upside brand Jodhi Meares, the board of directors (Karlson, Potter, and former investment) – VIE range has been expanded, and the site will be sensitive, complex motion, by the famous fashion photographer Pierre Toussaint, she is from Perth.

Karlson and Clements agreed that women with a synergistic effect of serious and shopping.

And a business only high-end competition, it is not selling toys, they saw a gap in the market – door – VIE, the event will be held in Perth exclusive Melo house next month.

Karlson quotes the growth of sales in the adult industry, and the research shows that 2020 of the sex toys are iPhone.

“I’m a serial online shopping and pornography,” Karlson said, although she described herself as “10 grey hue more than 50”. I certainly didn’t look for a job in the sex industry, but there was a loophole in the market. You can find beauty, famous brand clothes, GUCCI gowns and so on, but it’s hard to buy beautiful underwear. Mother was a little shocked at first, but at last she wore beautiful underwear, and now she likes the idea.

Similarly, Clements said, is fully justified from the mobile fashion of the vibrator.

“We’re talking about supermarkets’ underwear and sex toys,” Clement says. I like underwear, I do it all the time, and I like to break new boundaries. That’s a good idea. I used the same skills as a magazine editor. I plan, edit, and design the brand. ”

The origin of the women’s partnership took place in their luxurious wedding in Ireland. They met an ant Kendall castle. Perth presented the London brand agent Kendall and the founder and designer of Rossa Prendergast.

I said to her, “I believe you have a lot of ideas, and you don’t have to write a check.” Please don’t forget me, “Karlson recalls.

A month later, Clements, to knock on the door – – VIE, this is her former fashion colleagues, founded Lisa Hili, 2015. Karlson runs business, the past Kendal, who loves it, and asks Clements and the team to sell her and her advisers in Perth.

The deep impression was that she offered them, and they were also sitting in the Karlson in the waiting room.

“For me, it’s all for the team,” Karlson said, Clement, Hili and Bush. ” I’ve been looking for something to invest. When my daughter, Lili, was born, I had a more non – executive role in the Wiley group. My husband and I, Jamie, found the Stacey surfboard, and we have 50 points now, but there is no other Cheap Sexy Lingerie business that makes me excited. I’m waiting for the right investment and the right team.

At this stage, Carlson, the director of the company, will continue to be located in Perth but four meetings every six weeks. They even want to start making at some time.

The company insists that the brand will continue to provide a variety of shapes and sizes, not the size of them. ” Potter – A – VIE is every woman to feel sexy, “she said.

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