Brazil’s Miss Bum Bum contest has become so popular, that the trend is now spreadingaround the globe.The communist nation is usually known for its stern demeanour and reservednature.But a group of muscular babes stripped down to their underwear to prove they had the“most beautiful buttocks”.Masked contestants paraded around amazed shoppers in acollection of bizarre poses.Some even took the opportunity to squat down in front of luckymen to show off their strong glutes.The contest was held at the Shenyang shopping centre inthe Lioaning Province.
A voiceover for the ad states: “It feels good to have a beautiful bikini line, especiallywhen you use shaving stuff that makes you feel fabulous.”Whether you’re a sculptor or acompletely smoother, new Femfresh two-in-one shower and shave cream to calm redness andreduce razor bumps.”Then, new Femfresh post shave balm to sooth and help keep tour bikiniline feeling smooth.”Bosses at the Advertising Standards Authority (ASA) banned the ad frombeing shown again saying it ‘focused to a large extent on women’s crotches’ and showed’multiple close-up shots of that area.It stated: “The ad promoted products for shaving thebikini line, and given their intended use, it was relevant for the ad to focus on that areaof the body and show women wearing swimwear and fitness wear that exposed it.
A distraught woman was ordered to get out of a public pool because she was too curvy andher swimsuit might ‘excite teen boys’. Tori Jenkins, who was swimming in a pool at herapartment in Knoxville, Tennessee, was then told to pose for photos in her one-piece toshow how ‘inappropriate’ it was, she claims.Jenkins, 20, has garnered the sympathy of manywho heard her story after her fiance Tyler Newman posted the story and pictures of his ‘humiliated’ girlfriend on Facebook.It said the ad showed women in a ‘gym setting’ and that the dancers wore swimwear and gymclothes and that the dancing ‘featured moves regularly performed during dance warm-ups,yoga, pilates, and other forms of exercise’.It said the close-ups of women’s crotches were used to ‘illustrate’ how its products would give users a ‘smooth bikini line’ and that it did not believe the ad was offensive of socially irresponsible.Bosses at ITV and Channel 4 said they had not had any complaints about the advert and said they didn’t think the ad objectified women.
While not all Mennonites avoid modern inventions as the Amish do, members of both these Anabaptist Christian groups are typically expected to partake in “plain dress,” which for women includes wearing long, basic dresses and head coverings for modesty. According to Steven Nolt, a professor of Anabaptist studies at Elizabethtown College in Pennsylvania, most of these groups “discourage or completely prohibit mixed-gender swimming.” For this reason, they will often swim in more secluded places as opposed to public beaches. Lucinda Miller, a member of a conservative Mennonite group in Wisconsin, explained that it doesn’t matter what she wears in a women-only group. “People might wear a suit and some people might wear shorts and tops or whatever,” she said. “There’s quite a bit of variety.” Also, Nolt said, young children are able to wear more modern swimwear, as they are not yet official members of the church. Older Amish teenagers have more freedom in what they wear too, during the period of rumspringa. Depending on the region and the specific group, Nolt said, families will sometimes go to the beach but not necessarily swim. In this case, he’s seen women wear their full-length dresses and men wear short-sleeved, button-down shirts.
While some Orthodox movements such as the Hasidim are more conservative than others, Jewish law, or halakhah, generally requires a female’s collarbones, elbows and knees to be covered. A swimwear company catering to these needs, Aqua Modesta, was founded over a decade ago by designer Regine Monavar Omid Tessone, to make halachic bathing suits out of breathable material that dried quickly, like a regular bathing suit. Her company sells swim dresses and swim sets ranging from a girls size 6 to a women’s size 20.
“The idea of the line is to create more modesty,” she said. “Once this modest swimwear came out, there was no more excuse [to wear revealing suits].”
The industry’s project to address stereotypes in ads, which began in April 2016, has not been universally praised. In an article in The Times of London, a journalist, Andrew Ellson, called the proposed new standards an assault on freedom of speech.
But Lindsey Clay, chief executive of Thinkbox, a marketing group in Britain, called the report “a wake-up call for the advertising industry.” She said the new standards should not be regarded as a restriction, but as an opportunity for greater creativity.
As an example, Ms. Clay referred to “This Girl Can,” a 2015 ad by Sport England, an organization that promotes physical fitness. It showed a wide variety of women and girls — of different ages, shapes and sizes — engaging in fitness activities. Their bodies are far from perfect, and the ad captures the effort and even the frustration of working out.