These budding Cheap Sexy Lingerie brands should intimidate Victoria’s secrets

Cheap Sexy Lingerie

The secret of the Cheap Sexy Lingerie giant Victoria is accused of failing to attract its female shoppers through intense advertising campaigns, relatively high pricing and slim models.

In its latest earnings report last Wednesday from its parent company, same-store sales in Victoria’s secret store fell 6%.

More and more brands, such as the American Eagle body Cheap Sexy Lingerie store, Aerie, snapped up and seized Victoria’s secret market share. Aerie has achieved same-store sales growth for 11 consecutive quarters; same-store sales soared 23% so far in 2017 (fourth-quarter results not yet announced), which has become a major concern for its key competitors.

“In the past few years, we believe the competitive landscape in underwear (under construction, non-construction and sports) has been developed. In addition to players such as Aerie (AEO), which provide a very clear brand proposition, Enter the arena, “Cowen analyst Oliver Chen wrote in an investor report on Thursday.

Here are some of the hottest new companies and collections that could pose a threat to Victoria’s Secrets:

American Eagle underwear brand Aerie has become one of the company’s largest dessert. The underwear range includes limited clothing and swimwear for children aged 15 to 25 in various sizes from XXS to XXL.

Aerie is not famous for any images in photoshop ads. In 2014, it replaced the gun advertisement with unexposed photos and launched a full body positive movement called #AerieReal. This seems to resonate with customers as it has achieved same-store sales growth for the 11 consecutive quarters.

Gap latest underwear series Love focused on “comfortable foundation.”
 Cheap Sexy Lingerie

It is too early to judge its success because it was just launched in February but its advertising campaign has been well accepted online. Last week, a photo shows a woman breastfeeding her baby, praised on Instagram for the virus to spread.

“I’ve never been in Gap, but I will buy something tonight! That’s great!” Wrote a Instagram commentator.

The True-Co online store, launched in 2012, aims to give shoppers a more intuitive look at passing a quiz that offers shoppers a range of questions about their shape, bra fit and preferences.

From there, the store sends a list of recommended bras to customers via email, allowing them to try at home and return to any bras they do not like.

The company was acquired by an undisclosed amount in 2017 by PVH Corp., a parent of brands such as Calvin Klein and Tommy Hilfiger.

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